Following the release of Amazon Prime Video on Apple TV, Apple added a new account to Twitter that serves Apple TV. In this transition, the old @iTunesMovies account was renamed @AppleTV and the account's first new Tweet was used to promote TV apps and support for Amazon Prime Video.
The Live Sports feature allows users to watch ESPN live matches and show real-time scores and match remaining time on multiple live matches, with scores also optionally hidden. As part of the Live Sports integration, the TV app can send the user an upcoming game announcement. In addition, this application has also added a new sports tab.
While both Amazon Prime Video and Live Sports have arrived, we're still waiting for press integration for TV apps and services to a wider area, both promised by both Apple and Amazon.