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Please use WeChat: 2017 small program cashability and consumer insight reports

via:博客园     time:2017/11/2 10:44:59     readed:67

According to the recent outstanding market performance of small programs, entrepreneurs may have to rethink the real value of small programs.


In a small program beta 1st anniversary, immediately announced the application, production and successful on-line small program on its platform, has exceeded 20 thousand. These small programs are mainly concentrated in the retail electricity providers, catering, leisure, entertainment, education, tourism and other industries. At the same time, the application will also released a "small program cashability and consumer insight data report". The report shows that the small program after nearly a year of development, liquidity has been highlighted, including retail electricity supplier and catering industry in two major areas of small programs, monthly water chain growth in August has exceeded 60%. In addition, it can be seen from the report that the small program has basically penetrated into the WeChat active users, the user habits gradually formed, the number of small program users is expected to increase to 200 million in the Q4 phase.

Small program really no flow bonus?

Although the initial stage of small programs did not appear so-called


Different from the content oriented public number, small program intensive period focused on every 9 points to 18 points. This is a very interesting phenomenon, means that the user contact line under a lot of scenes in the easiest time to produce a small program demand. High frequency use of small programs online scene that is mainly due to the


The diversification of small program entrance and the ease of payment of WeChat shorten the path of online access service. In the future, the offline traffic of small programs is expected to exceed 30%, becoming an important hub for users to obtain offline services through WeChat.

You can also do your own with small programs

According to the online public data and calculation of composite immediately application background data obtained in small program distribution consumer categories, ranked in the top five order takeaway food, fresh fruit, clothing shoes and bags, household goods, transportation, the proportion of food takeaway ranked first, reaching 26%. These industries in a second tier cities in WeChat payment environment development has been more mature, naturally for small programs to bring huge user traffic. In addition, the diversification of small program promotion way, will allow many companies have been settled in the United States and other integrated platform willing to obtain accurate users and make more attempts.


However, according to the survey, more than 80% of the developers who are interested in developing small programs lack the ability to develop independently. The application will undoubtedly a very good solution to this problem. As a small program development tool, merchants can quickly develop small programs by dragging and visualizing components without requiring their own programming or building a technical team. This has played a great role in promoting the ecological development of small programs.

The report pointed out that, WeChat small program consumer users, women accounted for a high proportion, reaching 57.35%; age groups are basically concentrated in the age of 35 years of age. This consumer groups have higher willingness to pay, so it will promote the growth of large consumer demand in small programs.即速应用:2017


The above data show that the small program has been in the restaurant takeaway and retail electricity supplier and other areas have accumulated a number of habits of high frequency consumer high quality user groups, the future will continue to go into other industries. Category YISHION tool type early small program development, realization mode is fuzzy. Now the value of small programs in the field of payment has been highlighted, which will stimulate WeChat to further expand the cash flow payments. WeChat pay increase market penetration, will nurture small ecological expansion program.

Social electricity providers? Small programs can play like this

The report shows, catering, entertainment, business, education, tourism and other travel industry small program has been in traffic with sustained high growth, the traffic growth of electricity supplier and catering even in May reached 89% and 92% respectively. Small program users in these areas of industry small program consumption willingness is particularly obvious, so the traffic growth naturally also brings business small program orders growth. As you can see, since May, the orders of these industries have increased by more than 15%.即速应用:2017即速应用:2017

However, the growth trend of these small programs on the water and no growth and orders as fast as the chain, until the May has obvious growth momentum, the electricity supplier small program water month growth ratio reached 62% in August. Can be seen, in the form of realization first failed to find out the small program, businesses tend to use small commodities in the water, get a positive market response, began to increase the amount of large commodity distribution, seek more profitable space. Nearly 10% of e-commerce businesses will be small programs as the core revenue source.


It is worth mentioning that, in small program development tools: application of many small program marketing components, use and fight components seckill most users, accounting for 14.6% and 12.3% respectively. Membership card, set music, reservations, takeaway marketing function also has businesses favor. With the prompt application of marketing components and WeChat natural social attributes, unique marketing model of many commercial small programs seem to have found the difference between Taobao, Jingdong and other electronic business platform.即速应用:2017

The development tide of application has been followed immediately by a small program of ecological, businesses and other members of the system features, the precise needs of small businesses to solve all kinds of procedures. Today, will become the first domestic application of both WeChat and Alipay small applet program development platform, in the small program development service ability and on a ladder.

It can be said that the small program acts as the incubator to a certain extent, entrepreneurs and individual businesses can use the small program to complete the first users of rapid accumulation. In addition, WeChat small program for other super App provides reference

However, the small program in the field of operation mode is still in the trial stage, in the face of user demand upgrade, need to continue to plough in fine operation.

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