BI Chinese station reported on October 10th
Last weekend, Microsoft Vice President Joe Windows business (Joe Belfiore) - Austria Bellevue confirms one thing fans already know: the company's intelligent mobile phone operating system Windows 10 Mobile has died.
This is not surprising. Since its launch of Lumia 950 in 2015, Microsoft has never released a Microsoft Windows 10 Mobile flagship handset, and HP has recently dropped its ambitious Elite x3. Microsoft executives have previously said, Windows 10 Mobile is not really concerned about the company's products, the company chose to increase efforts to publish iPhone applications and Android applications.
Although Microsoft did not put the words completely dead, it does not exclude the possibility of future return to the smart mobile phone market, but there are rumors that Microsoft is developing a
This raises a very important question: with the death of Windows 10, Mobile, and the steady decline in the PC market, what will the future of Microsoft, especially Windows 10, be heading for?
If you ask Microsoft, the answer is augmented reality. This technology can cover a digital image in the real world through smart phones or brighter glasses. Microsoft launched its HoloLens glasses in 2015, triggering a wave of hype about augmented reality.
Microsoft believes that augmented reality glasses may eventually replace smartphones. If your glasses allow you to see text messages and watch Netflix, do you have to carry a smart phone?
The problem with Microsoft is that the decline and demise of Windows 10 Mobile could undermine its augmented reality strategy. Ars Technica Peter (Peter Bright) - Brett as early as August when he pointed out this point.
Google and apple built augmented reality technologies on Android and iOS, allowing these platforms to enter Microsoft's vision for the future. Now, developers of iPhone and Android have made it easier to add augmented reality capabilities and publish these augmented reality applications in their mobile applications.
By contrast, Microsoft could be left behind by its competitors because it no longer has the available mobile operating systems.
To be sure, giving up Windows 10 Mobile doesn't mean Microsoft wants to abandon the future of augmented reality. The company has worked with Samsung, DELL and other companies to develop and promote augmented reality helmets for Windows 10 PC. Microsoft believes that augmented reality and virtual reality are just like two sides of a coin, and success in one respect can lead to success in another.
More broadly, Microsoft is trying to maintain the relevance and importance of Windows 10, even if it has been forced out of the mobile market. So Microsoft wants to focus on what it is good at.
For example, gamers like Windows, so Microsoft has stepped up its efforts in gaming. Recently, Microsoft Xbox business leader Phil - Spencer (Phil Spencer) promoted into CEO Satya - Nadella (Satya Nadella) of the top leadership team. Microsoft has made a series of efforts to introduce more Xbox games to the PC platform.
At the same time, Office is still the company's main source of profit. Microsoft offers some new features for Windows users, including the upgrade of Windows Ink, which allows users to interact with their devices using stylus pens. In the end, Microsoft wants consumers to use Windows 10 with just one pen, providing more new uses for PC.
Moreover, the task of losing the mobile operating system and maintaining Windows dependency is not easy. The risk is likely to be greater and the process of achieving it may be longer.